Defining Emergency and Critical Text Notifications and Alerts
Each organization defines emergency and critical alerts differently. For example, the safety team at a mine may define an emergency different than an HR manager at a professional services firm or an IT manager at a manufacturing facility, or an administrator or security team at school or public spaces.
In any case, an emergency or critical alert is a message that needs to be constructed and received quickly and without delay. With a smartphone in so many peoples hands today, and the fact that 90% of text messages get opened up with in 90 seconds, an emergency text alert system as a mass notification platform is to send SMS text messages to warn people of the risk or danger is growing.