Using text messaging for employee communication can offer several benefits for companies.
Here are five compelling reasons:
ONE: Immediate Communication
Speed: Text messages are typically read within minutes of being received. This immediacy is essential for urgent announcements, changes in schedules, or other time-sensitive matters.
Reach: Even if employees are not at their workstations or logged into their emails, a text message can reach them if they have their mobile device with them.
TWO: High Open Rates
Compared to emails, which can often go unread, especially if they land in the spam folder, text messages have a remarkably high open rate. Studies consistently show that over 90% of text messages are opened and read.
THREE: Efficiency in Two-Way Communication
Text messaging allows for real-time two-way communication. Employees can quickly respond to queries, confirm receipt of messages, or provide feedback. This is especially valuable for field workers or employees who are often away from their desks.
FOUR: Flexibility & Accessibility
Versatility: Text messaging can be integrated with other systems and platforms, such as HR software for attendance, scheduling tools, or even automated alert systems.
No App Required: Unlike some communication tools that require app installation, text messaging uses the built-in SMS feature of phones, ensuring that all employees, even those without smartphones or specific apps, can be reached.
FIVE: Enhanced Engagement & Morale
Personal Touch: While it’s essential to maintain professionalism, text messages can have a more personal feel than corporate emails, fostering a more intimate connection between management and employees.
Inclusivity: Including all employees, even those without corporate email addresses or access to company apps, ensures that everyone is informed, fostering a sense of inclusivity and unity.
However, while text messaging offers numerous advantages, companies should also be aware of potential challenges. It’s important to ensure that the frequency of messages doesn’t become overwhelming or intrusive, which could have the opposite effect of disengaging employees. Also, sensitive information or detailed discussions might be better suited for other communication platforms due to security and space limitations in text messaging.
Proper guidelines and protocols should be established to ensure the optimal use of text messaging in a corporate environment.