It all started with a rained-out baseball game in 2008. Tom Casale — father, AYSO baseball league coach, and partner at a Chicago Digital Marketing Agency — saw an opportunity while standing with his son and other parents on a sloppy, muddy field that Saturday morning. As any parent knows, it is more than frustrating to show up a for a game or practice that’s been canceled last-minute due to bad weather or any other number of reasons. Imagine how many calls each coach, or an entire league of members for that matter, has to make to reach all those parents in time. It’s a hassle for everyone involved. On that day, however, an invaluable solution was born out of that rain-drenched frustration: Our digital marketing company launched the DIY group text alert notification service Simplified Alerts.
It didn’t take long for the subscription-based SMS mass text platform to take off with youth leagues, and soon after bigger opportunities presented themselves. One of our first corporate clients was an automotive manufacturer who wanted to communicate product updates and videos directly to the mechanics at hundreds of their independent dealerships. They also had the option of polling these mechanics to get feedback. Simplified Alerts was an effective tool to keep people informed and up to date. But it didn’t stop there.
Over the next few years we started getting calls from a different customer segments: IT directors, HR Managers, and local office or facility managers of companies and organizations seeking a SMS Alerts and Notification platform that could help them communicate messages with employees, staff, mobile workforces and more. The most common types of messages are urgent text alerts in the event of bad weather, office closings, IT outages, or important updates. And since 90% of text messages get opened within 90 seconds, our affordable group texting platform was a smart option for sending simple text notifications to groups or teams within the organization from a desktop computer or a mobile phone in a matter of seconds.
Since then the Simplified Alerts Platform has been used by transportation companies, mobile work force companies, member organizations, property managers, event companies, churches, and global corporations to send a variety of targeted alert and notification messages to their internal groups or external audiences. We even have a national law school that uses the text alert system to communicate with and nurture students through the recruitment and enrollment process.
Today Simplified Alerts serves over 230 customers from across the country and most have been with the SMS service from the start. Since then the platform has been enhanced with several key upgrades, including:
- SimpleSend, an easy-to-use mobile app that connects with your Simplified Alerts Advanced Mass Notification account, giving you the power to conveniently send critical messages right from your phone in less than 20 seconds.
- Simplified Alerts Status that sends IT status updates & notifications for IT teams to control announcements around outages or the status of business systems (like buildings, parking lots or locations).
- Simplified Alerts Check-In, a tool that allows managers to geographically monitor the status of members locally or around the world.
- FTP Data Services for updating your contact lists from your backend office software.
In addition, Simplified Alert’s advanced SMS technology gives employees or group members the ability to respond back as well.
In the coming year, more tools are being developed to enhance the ability of companies and organizations to securely and quickly send critical messages to employees, staff, and members.
If you would like to take a demo or learn more about how Simplified Alerts can help your organization streamline time-sensitive communications, connect with us here. We are ready to help you get started.